Increase Revenue Velocity
Engage the right prospect quicker and increase your sales velocity.
Identify New Underserved Markets
Move from direct competition to finding new markets with high demand.
Create New Customer Value
Align internal processes and capabilities to deliver the value your customers need.
Create a Unique and Valuable Solution
Technology CEOs want to increase their revenue and provide a unique and valuable solution. CEOs realize that Sales Operational Techniques, generic, undifferentiated processes, and copied value messaging is failing.
Outside-In Approach
Create a customer first position by understanding what they want to accomplish and align your capabilities to address their needs
Differentiated Position
CEOs can’t win if their messaging sounds identical to their competitors. CEOs need to help their prospects understand how their solution differs and why they are the solution of choice.
Focus Value Creation
Use customer segmentation techniques and product analysis to focus how you create customer value and drive up revenues while keeping cost control.
Where to Start
Increase Sales Velocity
Tech CEOs are frustrated by inability to win deals without large concessions. They need a better way to grow their business .
Attract the right prospects and close profitable deals quicker.
- Onboard new sales personal quicker and more effectively
- Stronger Sales Conversations
- Prospect Understands why you are Different
- Help Prospect Negotiate Options and Arrive at a Purchase decision
Communicate the value you create in a manner that educates your prospect to why your solution is the right solution.
Differentiate Your Product
Corporations often assume the latest technological trends are sufficient to differentiate your product from competitors, but this is not the case. They take an inside-out approach that puts their product first and their customer second.
Instead differentiate your product so your prospects can fully understand why your solution is the right one.
- Create the internal processes to stay ahead of commoditization
- Avoid the commoditization ladder
- Spend more time with your customers
- Help your prospect negotiate the options beyond using a feature comparison
Win more deals faster by making product differentiation a corporate capability.
Learn More
Read articles on how to use value proposition design to increase the performance of your sale, marketing and product teams.
Successful Engagements
Creating new value possibilities to drive business success.
